2022 Public Health TechXpo
The Public Health TechXpo is an annual convening of public health leaders and experts across the technology, professional services, financial, workforce, and related sectors. Together, we tackle the toughest public health data and technology challenges facing our nation—challenges of today and the future.
This completely virtual event will feature a diverse audience of public health practitioners, technology pioneers, futurists, decisionmakers, healthcare leaders, investors, and industry experts.
Overview
1,385 registrants (39 paid, 11 media).
21 sponsors, including Google Health, AWS, and Deloitte.
39 speakers, including John D. Halamka, MD, MS, President of the Mayo Clinic Platform, David Rhew, MD, Global Chief Medical Officer and Vice President of Healthcare at Microsoft, and Lena H. Sun, MA, National Reporter on Health of the Washington Post.
Two days worth of engaging sessions.
Key Responsibilites
Strategize UTM Codes
In the interest of tracking where leads were from, it was essential to create UTM codes for specific instances. In my role, I created unique UTM codes for social posts, the email signature file (180 clicks), mailers, newsletters, and newscast show notes. UTM tracking allowed for targeted findings for post-event reporting and best practices. Each UTM was created based on its function and tracked in Monday.
Disseminate Mailers
To gain traction with the event and push for registration, 9 several targeted mailers were sent to a list of over 100,000 subscribers. Each mailer had unique subject lines and information to highlight. In addition, a release cadence was established based on industry research with proven results. The average open rate was 26.4%, the average click rate was 3.8%, and there were over 10,000 forwards.
Lead Social Plan
A big push on social media was needed to drive registration to the event. A Monday board was created to track all social posts by time, date, message, tags, category, and graphics. Graphics for social were created personalized for different speakers, sponsors, and highlights. Meltwater was used for scheduling and tracking. Day-of tweets were created for speaker quotes and driving traffic to the site.
Assist with Overall Promotion and Project Management
Project management boards were created in Monday to track social media, sponsors, speakers, and the overall promo plan. SEO was completed for the website and optimal social tagging. Lastly, there was an emphasis on working with other teams to make the project a success.
Metrics
Graphics & Social
